Posts put and about doing locksmith jobs around town is always great. They’ll also be seeing customer reviews from past clients you’ve done work for. We like to post discounts from time to time or seasonal offerings. Sometimes just plain old humor is used as well.
Get Your Voice Heard!
When you’re posting to your local map pack page on Google, you are adding to the amount of content opportunities your business has to make an impact on search users. Now these search users are potential customers. Let’s think about their customer journey from their point of view.
Customer does a web search for “best locksmith”. They are currently in Las Vegas Nevada. Now initially this is what they will see.
You will notice that Silver State Locksmith is the first listing in the Google Local Map pack as well as showing 4th in organic search results for this keyword search. In addition, they have 230 reviews as the first natural listing a user would see with an overall rating of 4.9. While we’ve found that high ratings do matter in customers and purchase decisions we’ve also found that for the most part people do not actually trust a company with a perfect rating.
First Engagement With Potential Customer
When your potential customer clicks through to your local business page, this is an example of what they will see.
Being able to see photos of your work trucks or vans, reviews, location and how to find out more information are some great first steps at successfully greeting your traffic. From here, most customers will probably just click your phone call icon and give you a call. Should they want more information, they are able to quickly read your reviews, service menu or click through into your website.
What To Post On Your Google My Business Page Regularly
On a regular basis you’ll want to make updates to your local page. Answering reviews means that you get to write extra content on your page while responding to the customers that appreciated you the most. Here are some examples of what the above client posts as events, offers or just new photos to keep his listing fresh.
We are not sayin that you have to give your potential customers a discount for reaching out to you but that kind of incentivizing can have a great impact on the conversion rate between the number of people that see you versus the number of people that spend money with you.
Locksmith Posting Checklist
- Have you posted an updated offer/event/post within the last week?
- Have you posted new photos this month to your business page?
- Have you gotten new reviews this month?
- Are all the areas of your Google My Business Page filled out?
- Business description complete?
- Have you answered your reviews?