Paid advertising
Be faster than your rankings.
Paid ads put you at the top today. We write the copy, run the platforms that fit your city, and watch the spend like it is our own.
The platforms
Where locksmith ad money actually works
Not all of these fit every shop. We start with the one that fits yours.
Local Service Ads
The Google Guaranteed badge above everything else. You pay per lead instead of per click, and the badge itself sells trust in a trade where trust is short.
Getting approved takes licensing and a background check. We walk you through it.
Google Search Ads
The classic. Emergency keywords, call-only formats, tight negatives, and landing pages that match.
Facebook & retargeting
Weaker for emergencies, strong for planned work — rekeys after a move, safes, and commercial jobs. Also good for staying in front of people who visited and did not call.
How we run it
What we do every month
- Write and test new ad copy
- Add negative keywords from the search terms report
- Adjust bids by hour and by service area
- Check every call recording for lead quality
- Monitor for click fraud and file exclusions
- Compare cost per call month over month
- Shift budget to whatever is converting
- Tell you plainly when to spend less
Our bias
We would rather you not need us for this
Ads are rented traffic. The day the card stops working, the calls stop.
One of our longest clients ran ads hard in year one, then shut them off completely because his organic traffic had grown past what the ads were bringing. His call volume still went up.
That is the goal. Use ads to cover the gap, build rankings underneath, and turn the tap down when you can.
Find out what a call costs you today
Send us your ad account or just your city. We will tell you what you are paying per lead and whether that is good or terrible for your market.