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Locksmith marketing
Where your next hundred calls come from.
Most locksmiths do not have a marketing problem. They have an order-of-operations problem. Here is what to fix, and in what order.
Start here
The one-line version
Fix your Google Business Profile. Get reviews. Make your website fast and easy to call from. Then buy ads if you still need volume.
That order matters. Ads sent to a bad website waste money. A great website nobody can find waste money too. Doing them in the wrong order is the single most expensive mistake we see.
In order
The five steps
Claim and fill your profile
Right categories, every service listed, real photos, correct hours, and a service area that matches where you actually drive. Free, and it beats everything else you could do this week.
Build a review habit
Ask every customer, every job, while you are still standing there. A steady trickle beats twenty reviews in one week, which looks fake to Google anyway.
Fix the website
Fast, mobile, click to call, one page per service. If your site takes five seconds to load you are losing half the people who found you.
Clean up your listings
Old phone numbers and dead addresses across the web confuse Google and customers. Get published where it counts, correctly.
Add paid ads
Now that the calls land somewhere good, buy more of them. Track cost per call from day one.
Then keep going
Content, links, more cities. This is the part that takes months and is why most of your competitors quit.
Measure this
Cost per call is the only number that matters
Not impressions. Not clicks. Not followers. Not a traffic graph going up.
Take everything you spent last month and divide it by the number of real calls you got. Then compare that to what a job is worth to you. That single number tells you whether to spend more or stop.
If your marketing company cannot give you that number, that is the answer.
Common questions
What is the best marketing for a locksmith?
Your Google Business Profile, every time. It is free, it feeds the map pack where most emergency calls come from, and most locksmiths have never filled theirs out properly.
How much should a locksmith spend on marketing?
A common rule is 7 to 10 percent of revenue, weighted higher when you are new or entering a city. What matters more is measuring cost per call so you know which part of that spend to grow.
Do door hangers and flyers still work for locksmiths?
For planned work in a neighborhood you already serve, sometimes. For emergencies, no. Nobody digs a flyer out of a drawer when they are locked out — they search.
Want this done for you?
Tell us your city and what you sell. We will show you where you stand and what the first ninety days would look like.