Locksmith Marketing

Working on your digital marketing for a locksmith company can be challenging on your own. We’ve created a series of options ranging from free to done for you services on this page in regards to locksmith marketing. This way, no matter where you are in your business growth we have something for everyone looking to scale their locksmith business.

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We are able to get your locksmith company as many leads as possible or just enough to keep your company busy. You let your dedicated locksmith marketing team know how many calls you need and we’ll get right to work. While organically generated leads will always cost less, we aggressively work with paid campaigns as well.

First Steps

When first starting your new locksmith business or beginning to market online there are some basics we’ll cover first. Locksmith marketing can be more difficult than most industries online because it is both highly profitable and highly competitive. Your business name is important, select a name that reflects the ways people are most likely to search for a locksmith in your area. Domain names are exactly the same, see how well we rank for the phrase “Best Locksmith SEO” as one such example.

You’ll want to prepare the following or start working on getting them together as a solid foundation to starting out your locksmith digital marketing.

  • PNG or AI formatted logo files
  • Business License
  • Vinyl wrapped work van 
  • Website written content, 5k-8k word for full website and 1k for a one page landing page. 
  • Blog posts
  • Initial Setup of Google My Business page.
  • Sharp team photos in shirts or hats that are accompanied by your company name.
  • Any related awards or certifications you have to being a great locksmith. This goes to the question why your potential customer should hire you over your competitor.

Starting up your new locksmithing business doesn't cost a large amount of money. Since what customers are buying is many your expertise and know how, once you have this, you have the most important part already paid for. Many locksmiths start out working out of their homes.

You will have some initial costs of a few hundred dollars for some simple tools such as:

  • Various pics both mechanical and computerized
  • Tension wrenches
  • Plug spinners
  • Key extractors
  • Electric pick guns
  • Locksmith hammers
  • Router drill
  • Key cutting

Starting up a full time operation as a mobile locksmith will still have some higher start up costs for more advanced tools. With a starting budget of $5,000 to $10,000 some advanced tools may include:

  • Key decoders
  • Lock bypass tools
  • Specialized tools like automotive lock picking tools or safe cracking tools
  • Drill jigs and guides

One final cost would be a a vehicle. Many locksmiths use whatever vehicle they have starting out but in order to do more advanced work you will need an ample sized locksmith work van.

Since locksmith businesses are usually very low overhead and the majority of the price charged to the consumer is profit, they can be very profitable. 

Most one person locksmith businesses average in between $45,000 to $65,000 per year. While more scaled locksmith companies can average a million or more quite easily with the right marketing and customer management tools.

While many training courses exist they are both the quickest way to being trained and the most faulty as they lack real world experience. Typically a course or training program will last around 2 to 4 months while a more traditional approach takes a couple of years at least. 

The more traditional approach will take 2 to 3 years working as an apprentice under another locksmith and has a massive advantage because you gain real world experience.

Apprenticing is the cheapest option as most will only cost $100 or nothing to get started. This is of course because the cost given from you is usually the work you will be doing for the person or company in charge of your training.

Online locksmith training costs typically $400 - $1000 and will include a mailed testing kit. This option is however sorely lacking in the customer service aspect of being in the locksmith service industry.

In person locksmith training can be a bit better but costs between $1,000 to $3,000 and still does not really get you involved with customers. 

Overall, the most solid option to plan your future as a locksmith should be an apprentice program.

Becoming a locksmith is a very rewarding trade to get involved in. However, this will take a lot of hard work, dedication and proper training. Being a locksmith will not provide an early retirement but with the addition of business contracts and hiring other locksmiths you can quickly build a multi million dollar locksmith service company.

Typically it will take you around 5 years to become a totally trained and fully competent locksmith. While you can get started within a matter of months you will constantly be learning new hardware, processes and technology as you get new customers.

These areas you will have to learn are different car manufacturers, security doors and digital locks as some examples.

Locksmith tools needed include transport, a ladder, navigation, mobile phone, locks and key making equipment. 

You will also need key blanks, tags and cutters. 

For a more exhaustive list of tools check out this locksmith tool site.

There are really not too many places available to get locksmith awards, for a full list check out our blog article on the subject.

Locksmith Marketing Resources

  • Locksmith Website
  • Local search engine optimization
  • Google AdWords
  • Bing Ads
  • Facebook Ads
  • Instagram Ads
  • Linked In Ads
  • Digital Billboards
  • Email Marketing
  • SMS Marketing
  • Partnerships
  • Chamber of Commerce
  • BNI Networking
  • Push notifications
  • Phone books
  • New home mailers
  • Organic search engine optimization
  • Google My Business Page
  • Linked In Page
  • Linked In Posts
  • Youtube
  • Display Ads
  • Word of Mouth
  • Referrals
  • Reviews
  • Better Business Bureau
  • Cross promote with real estate agents
  • Messenger or chat bot

Locksmith Marketing Resources


We have complied a list of free tools that would help you at no or very little cost. By utilizing these tools you will be able to compliment any self done efforts very quickly to improve the quality of your work.

Next STeps For Your Locksmith Marketing

While some locksmiths starting out want to do as much as possible on their own to keep costs low, others have a desire marketing be the best marketing for locksmiths possible. If that’s you, don’t hesitate to get in touch. Want to get an idea about what exactly we do for you? Check out our recent article on SEO Strategy for Locksmiths.

Digital Marketing Services

Flat rate services that power the core of your business. Ranking in the top three positions in the local map pack for people searching for a local locksmith is one of the cornerstones of locksmith marketing.

Locksmith local search engine optimization requires manual and automated directory citation building. Working with your existing business listings we are able to quickly improve your local locksmith rankings in the Google local map pack.

When you want as much work as possible and as quickly as possible, paid search is the right solution for your locksmith advertising needs. We build custom campaigns for each of our locksmith marketing clients.

When you get a new website for your locksmith business you want it to do the best job possible to convert website visitors into paying clients. Our state of the art locksmith website templates are easy to customize and tested to convert more often than 99.9% of locksmith websites. 

Sometimes, you just need a simple landing page that loads quickly and shows your potential customers the specific locksmith service you are advertising in paid search. Many of our clients have multiple landing pages with us, either on their main website or as a stand alone one page website.

We run some of the most successful locksmith AdWords campaigns in the United States. We cover all relevant search extensions, quality scores and make certain we keep your phone ringing as often as possible for the lowest possible cost per locksmith call.

Some searches for locksmiths near you would result in people reading your website. Most search users your locksmith business want to reach would do so by finding you in the organic section of Google results. Our organic search engine optimization strategy for locksmiths is the best in the United States.

We make certain that your website has all the extra juice it needs to compete. This includes performance, user experience and most importantly your on site search engine optimization. This is a fundamental reason our search campaigns for locksmiths are always on top even in the most competitive cities.

We’ll back up every claim we’ve made that we are the best locksmith marketers you’ll find anywhere. Read about our stunning impact on the Locksmith Las Vegas marketplace on behalf of one of our flagship clients, Silver State Locksmith.

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