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Case study · Las Vegas, NV
Silver State Locksmith
Top three in the Las Vegas map pack inside 90 days. Paid ads switched off after year one — and the calls still went up.
How we did it
Year one
We met Mike German at the end of 2016. The first things we helped with were a new website — the same one he still uses today — hundreds of directory citations, and his local search engine optimization.
Inside the first 90 days we had the company steadily in the top three positions for his most valuable keywords in the local map pack.
Google Ads were a core part of that first year too. But by the end of it he was getting so much organic traffic that he was able to stop buying paid traffic completely, and his overall call volume still kept climbing.
Year two
After the first year we were asked to set up an organic search campaign as well.
Within six months of starting that work we had stabilized his rankings for his most valuable keywords and taken most of the competition out of the picture. He outranked them so decisively that to this day only two companies in the whole Las Vegas area try to compete with him at any measure.
The site
The website we built them in 2016
They still use it today. Fast, built around the phone number, with a page for every service they sell in Las Vegas.
The trade badges at the top do real work in this industry — customers have been burned before and they look for a reason to trust you.
See more of our locksmith website design →
Where we stand now
Five years and counting
We could not be happier to still be working with Mike and Ezra on their expansion — opening new cities and building a separate brand for them.
Other things we have handled over the years: review generation, fighting bad reviews placed by competitors, and click fraud on their AdWords campaign.
We expect SilverStateLocksmith.com to be a client for a long time, because we proved it to them. We will prove it to you the same way.
“It was such a pleasure to get a free self-help guide that I could actually see working week after week. In just 8 weeks my business went from a couple of dozen locksmith calls a month to over 100 in month 3!”
Want your city to look like this?
We take one locksmith per zip code. Tell us yours and we will tell you what it would take.