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What Are Missed Calls Costing Your Shop?
Put in your own numbers. See what missed calls cost you each month, what you pay per booked job in ads, and what each job has to bring in. Nothing is saved or sent.
The starting click cost is what "locksmith near me" costs on Google today. The daily van cost starts at one tech at the US median pay of $24.68 an hour, plus 30 percent for taxes and insurance, plus $120 for the van. The other starting numbers are examples, so swap in your own.
What to Do With the Number
Most shops find the same two things. Missed calls cost more than they thought, and paid clicks eat most of a lockout. Three fixes usually matter most.
- Answer every call. A live answering service costs far less than the jobs you lost above. Text back any call you miss, within a minute.
- Earn the calls you are paying for. Each call from the map pack has no click cost. Read how to rank in Google Maps.
- Price for the real break even. Check your state in our locksmith pricing guide.
Not sure which calls come from where? Start with how to track locksmith leads. Then score the rest of your setup with the free SEO scorecard.
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