locksmitH marketing

Working on your locksmith marketing for a company can be challenging on your own. We’ve created a series of options ranging from free to do for your services on this page regarding locksmith marketing. This way, no matter where you are in your business growth, we have something for everyone looking to scale their locksmith business.

(714) 735-4988

Get in touch now

Get Your Locksmith Business As Many Calls As Possible

We can get your locksmith company as many leads as possible or just enough to keep your company busy. You let your dedicated locksmith marketing team know how many calls you need, and we’ll get right to work. While organically generated leads will always cost less, we aggressively work with paid campaigns as well.

First steps

When first starting your new locksmith business or beginning to market online, there are some basics we’ll cover first. Locksmith marketing can be more difficult than most industries online because it is highly profitable and highly competitive. Your business name is important. Select a name that reflects the ways people are most likely to search for a locksmith in your area. Domain names are the same. See how well we rank for the phrase “Best Locksmith SEO” as one example.

You’ll want to prepare the following or start working on getting them together as a solid foundation to starting out your locksmith digital marketing.

PNG or AI formatted logo files
Business License
Vinyl wrapped work van
Website written content, 5k-8k word for full website, and 1k for a one-page landing page.
Blog posts
Initial Setup of Google My Business page.
Sharp team photos in shirts or hats accompanied by your company name.
Any related awards or certifications, you have to be a great locksmith. This goes to the question of why your potential customer should hire you over your competitor.

How much does it cost to start a locksmith business?

Starting up your new locksmithing business doesn’t cost a large amount of money. Since what customers are buying is much your expertise and know-how you have the most important part already paid for once you have this. Many locksmiths start out working out of their homes.

You will have some initial costs of a few hundred dollars for some simple tools such as:

Various pics both mechanical and computerized
Tension wrenches
Plug spinners
Key extractors
Electric pick guns
Locksmith hammers
Router drill
Key cutting

Starting up a full-time operation as a mobile locksmith will still have higher start-up costs for more advanced tools. With a starting budget of $5,000 to $10,000 some advanced tools may include:

Key decoders
Lock bypass tools
Specialized tools like automotive lock picking tools or safe cracking tools
Drill jigs and guides

One final cost would be a vehicle. Many locksmiths use whatever vehicle they have started, but you will need an ample-sized locksmith work van to do more advanced work.

Is a locksmith business profitable?

Since locksmith businesses are usually very low overhead and the majority of the price charged to the consumer is profit, they can be very profitable.

Most one-person locksmith businesses average between $45,000 to $65,000 per year. While more scaled locksmith companies can average a million or more quite easily with the right marketing and customer management tools.

How long does it take to learn the locksmith trade?

While many training courses exist they are both the quickest way to being trained and the most faulty as they lack real-world experience. Typically a course or training program will last around 2 to 4 months while a more traditional approach takes a couple of years at least.

The more traditional approach will take 2 to 3 years working as an apprentice under another locksmith and has a massive advantage because you gain real-world experience.

How much does locksmith training cost?

Apprenticing is the cheapest option as most will only cost $100 or nothing to get started. This is of course because the cost given by you is usually the work you will be doing for the person or company in charge of your training.

Online locksmith training costs typically $400 – $1000 and will include a mailed testing kit. This option is however sorely lacking in the customer service aspect of being in the locksmith service industry.

In-person locksmith training can be a bit better but costs between $1,000 to $3,000 and still does not really get you involved with customers.

Overall, the most solid option to plan your future as a locksmith should be an apprentice program.

Is being a locksmith a good career?

Becoming a locksmith is a very rewarding trade to get involved in. However, this will take a lot of hard work, dedication, and proper training. Being a locksmith will not provide an early retirement but with the addition of business contracts and hiring other locksmiths you can quickly build a multi-million dollar locksmith service company.

Is it easy to become a locksmith?

Typically it will take you around 5 years to become a totally trained and fully competent locksmith. While you can get started within a matter of months you will constantly be learning new hardware, processes, and technology as you get new customers.
These areas you will have to learn are different car manufacturers, security doors, and digital locks as some examples.

What tools does a locksmith need?

Locksmith tools needed include transport, a ladder, navigation, mobile phone, locks, and key-making equipment.

You will also need key blanks, tags, and cutters.

For a more exhaustive list of tools check out this locksmith tool site.

Where to get locksmith awards?

There are really not too many places available to get locksmith awards, for a full list check out our blog article on the subject.

We have compiled a list of free tools to help you at no or minimal cost. By utilizing these tools, you will be able to compliment any self-done efforts very quickly to improve the quality of your work.

Next Steps For Your Locksmith Marketing

While some locksmiths starting to want to do as much as possible on their own to keep costs low, others have a desired marketing to be the best marketing for locksmiths possible. If that’s you, don’t hesitate to get in touch. Want to get an idea about what exactly we do for you? Check out our recent article on SEO Strategy for Locksmiths.

digital marketing services

Locksmith SEO

Flat rate services that power the core of your business. Ranking in the top three positions in the local map pack for people searching for a local locksmith is one of the cornerstones of locksmith marketing.

Locksmith Local SEO

Locksmith local search engine optimization requires manual and automated directory citation building. Working with your existing business listings, we can quickly improve your local locksmith rankings in the Google local map pack.

Locksmith Paid Ads

When you want as much work as possible, and as quickly as possible, paid search is the right solution for your locksmith advertising needs. We build custom campaigns for each of our locksmith marketing clients.

Locksmith Website Design

When you get a new website for your locksmith business, you want it to do the best job possible to convert website visitors into paying clients. Our state-of-the-art locksmith website templates are easy to customize and tested to convert more often than 99.9% of locksmith websites.

Locksmith Landing Pages

Sometimes, you need a simple landing page that loads quickly and shows your potential customers the specific locksmith service you are advertising in paid search. Many of our clients have multiple landing pages with us, either on their main website or as a stand-alone one-page website.

Google AdWords For Locksmiths

We run some of the most successful locksmith AdWords campaigns in the United States. We cover all relevant search extensions, quality scores and make certain we keep your phone ringing as often as possible for the lowest possible cost per locksmith call.

Locksmith Organic SEO

Some searches for locksmiths near you would result in people reading your website. Most search users your locksmith business want to reach would do so by finding you in the organic section of Google results. Our organic search engine optimization strategy for locksmiths is the best in the United States.

Locksmith On Site SEO

We make certain that your website has all the extra juice it needs to compete. This includes performance, user experience, and, most importantly, your on-site search engine optimization. This is a fundamental reason our search campaigns for locksmiths are always on top, even in the most competitive cities.

Case Study

We’ll back up every claim we’ve made that we are the best locksmith marketers you’ll find anywhere. Read about our stunning impact on the Locksmith Las Vegas marketplace on behalf of one of our flagship clients, Silver State Locksmith.

LOCKSMITH MARKETING RESOURCES

Locksmith Website

Local search engine optimization

Google AdWords

Bing Ads

Facebook Ads

Instagram Ads

Linked In Ads

Digital Billboards

Email Marketing

SMS Marketing

Partnerships

Chamber of Commerce

BNI Networking

Push notifications

PHONE BOOKS

NEW HOME MAILERS

ORGANIC SEARCH ENGINE OPTIMIZATION

GOOGLE MY BUSINESS PAGE

LINKED IN PAGE

LINKED IN POSTS

YOUTUBE

DISPLAY ADS

WORD OF MOUTH

REFERRALS

REVIEWS

BETTER BUSINESS BUREAU

CROSS PROMOTE WITH REAL ESTATE AGENTS

MESSENGER OR CHAT BOT