When considering the most important parts of your website that relate to conversion the main ones to look at are much of your initial efforts.
- Website Loading Speed
- Readability
- Call to Action
- Social Credibility
- Customer Reviews
- Photos of Your Work
- Service Definitions
Website Loading Speed
When your website loads in over 3 seconds, this means you lose more than 57% of your traffic. Compound your load time by things like slow internet connection or a mobile device and your potential clients will stare at your website trying to load for up to a minute sometimes, if they are that patient that is.
Test your website for speed and performance.
Some popular tools for website speed and performance testing are:
While we more than most like to increase the content density of keywords we want our websites to rank for, the ease of understanding is the primary goal of the written word.
Readability
Check out readable.com to find out the readability of your current content or test some new content ideas you might have.
Call to Action
On average your website should have 3 to 5 calls to action. These can take the form of a click to call button, an opt in form or your written content encouraging action for your website visitor.
If you are struggling for more ideas, check out Adespresso for 50 call to action examples.
Social credibility is much the same as regular credibility. How people perceive you will have a major impact on how they take action. We like to use things like reviews, awards and licensing to prove your locksmith company is the best option for a potential customer.
Social Credibility
Customer Reviews
We all get excited when we get a positive review. Then most of us, do nothing more. Answering reviews or straight up asking for them in the first place are some of the most powerful ways to grow your business online.
Consider building your own review generation strategy so this is a core part of your businesses standard operating procedure with every client.
Stock photos have came a long way in the last decade, but nothing instills confidence like seeing photos and videos of you doing the work you do!
Photos of Your Work
Service Definitions
Locksmiths offer a wide variety of services like lockouts, automotive and more. Be as detailed as you can in exactly what it is you offer and you are certain to show up more often in organic search results.
The Takeaway
Get started dialing in your website conversion strategy, used with our local search engine optimization guide, you’ll soon be one unstoppable locksmith online! Should you need help with your digital marketing campaign we also offer full service and done for you services to help you grow your business online.