6 Locksmith Lead Generation Tips For 2021

When you think of locksmith lead generation, what comes to mind? If you’re a locksmith, you may not be thinking of much, if anything at all. You may not realize that digital marketing could be the key to unlocking new opportunities for your business to grow and prosper. But it can. Digital marketing is a powerful tool that can help transform anyone into a successful entrepreneur.

Simple but effective digital marketing strategies that you can use to get more business in less time. Whether you’re new to digital marketing or an experienced pro, there is something in this blog post for you.

The rise of the Internet has made our lives much easier. Nowadays, we can do a lot of things online. We can shop, pay bills, read the news or even book a holiday. Almost all businesses have a website these days. This is a great way to promote your products and services and gain new customers. In this article, we will look at digital marketing for locksmiths.

With an ever-changing and increasingly competitive digital marketing industry, you must keep up to date with changes in how potential customers access information and make buying decisions. As a locksmith, if you want to stay ahead of the competition and gain more customers, you must invest in digital marketing.

Google My Business Optimization

Setting up a Google My Business page for your locksmith lead generation is a great first step.

Google My Business is a way for you to connect with customers and grow your business online. Here’s how to set up your Google My Business listing.

Many locksmiths operate with this as a sole lead source. Effectively setting up and marketing your business through local SEO can lead to hundreds of calls a month within a few months of solid lead generation.

Here is what a local locksmith lead generation page looks like after a few years active on Google My Business.

Website For Advertisement

When you are just starting, a website might not seem a large priority. However, with all forms of locksmith marketing, you will need a website as a central landing place.

You may have heard it said that “everyone needs a website.” This is because a website is the best way to tell your company’s story and share information with prospects and customers. A well-designed site will allow you to create brand awareness, drive traffic to your business, increase sales, collect customer data, and establish you as the go-to company in your industry.

If you ever want to make money online, you’re going to need a website. And the purpose of your website is to generate leads — or potential clients — who want to buy your products or services.

Investing in a good website is a great start to any effort to increase your locksmith lead generation.

Directory Citation Building

Should you already have the first two steps completed, this is a step that is never truly completed. While you can feel satisfied with the number of directory citations you’ve created and your current ranking, adding new links in the future is the way to stay on top.

There are also locksmith specific directory citations we’ve made a list of for you to find these opportunities even easier.

On top of providers of citation building, you can always create your own directory citations as well to power up your locksmith lead generation abilities.

Google AdWords For Locksmiths

While Google AdWords is one of the most expensive ways to generate new leads for your locksmith business, it is also the quickest and most effective method.

Immediately, you can be on the first page in the top spot for a potential customer looking for a locksmith. This is only, of course, if you are willing to pay more than any other locksmith company in your area bidding for these search terms.

One way to effectively keep your cost down is to have a very segmented list of locksmith keywords you are going after.

We build locksmith lead generation campaigns with very sharp attention to detail. By raising your quality scores and lowering your cost per click, we are often able to save you quite a bit of money while increasing the number of new customers you are getting.

Getting Accredited By Locksmith Listing

There are very few places a locksmith can get accredited. Showing social credibility proofs has the advantage of making people trust you more, therefore, buy from you more.

locksmith lead generation

Look at how sharp and professional the above badges look. This kind and some other dated ones you can find out there can really help people trust you. This means more phone calls for your locksmith lead generation campaign.

YouTube Training Videos

Doing simple Youtube tutorials will bring a large amount of informational traffic to your brand and website. While this doesn’t translate into immediate business from video views, the effect is still quite powerful.

By showing this content both on Youtube and your website, Google will start to notice that people spend longer to learn the steps on your website that a typical locksmith lead generated would. Meaning that you are showing all the right signals that your locksmith website is providing a better user experience than your competitors.

This one does take a bit more effort to get started but can be done while your out doing your normal day to day as a locksmith.

About the author

1421 Digital is a professional marketing agency that owns and operates bestlocksmithseo.com Check out 1421digital.com for our full service agency side of business. Thanks for checking out our recent article, we hope we can help you grow your business online soon.